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Luxury London department store Selfridges has opened the largest mens shoe department in the world as part of its on-going store development plan in its Oxford Street store. The new 15,000 square foot mens footwear concept, follows in the footsteps of the womens Shoe Galleries, which launched in 2010 and features more than 250 brands. In addition to the Selfridges staples, the new department also includes a staggering eighty new footwear brands to the department store, including Kenzo, McQ, Burberry and Barbour.

In addition to the TV and print advert, Interna?ionale have also filmed behind-the-scenes content which will be exclusive via its social media channels in an attempt to enhance its social media reach,The midsole gives the spine.

The retailer, which has nearly 150 stores across the UK, has been investing in its fashion proposition this year with the appointment of a new buying team, which is headed up by clothing buying director Claire Miles..

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